[H2] Why consent banners matter under the DPDP Act

[Normal] India's Digital Personal Data Protection Act requires that consent be
free, specific, informed, unconditional, and unambiguous — with a clear
affirmative action. A generic "By using this site you agree…" notice does not
meet that bar.

[H2] The 6-point compliance checklist

[Number list]
1. Show a clear notice before any non-essential data is collected
2. Offer granular, per-purpose choices (not a single "Accept all")
3. Make "Reject" as easy as "Accept"
4. Let users withdraw consent as easily as they gave it
5. Record consent with a timestamp and purpose (audit trail)
6. Re-request consent when purposes change

[H2] Common mistakes to avoid

[Bullet list]
- Pre-ticked checkboxes (not valid consent)
- Cookie walls that block access until "Accept"
- No withdrawal mechanism

[Blockquote]
"Consent must be as easy to withdraw as it is to give." — DPDP Act principle

[H2] How Patronus helps

[Normal] Patronus Consent Manager generates DPDP-ready banners, stores
per-purpose consent records, and gives you an audit-ready log out of the box.
[Link: "Explore Consent Manager" → /products/consent-manager]